Post by rahim on Jan 31, 2024 9:15:36 GMT
A link between qualitative and quantitative information. Another requirement: a sufficiently large modeling databaseThe initial sample in the qualitative interviews for persona development is often very small (10 to 30 interviews) and alone is not sufficient for quantitative mapping approaches. What does 'sufficiently large modeling database' mean? Of course there is no one valid number. But, the more personas, the larger this base has to be.
This applies all the more if the personas are DB to Data closer together in terms of content and/or the data in the customer base itself is not very variable thematically (e.g. bank transaction or contract data). How can the modeling database be increased? Use of valid persona assignments from quantitative (typology) surveysUse of valid persona,assignments from 'Key Questions' Reverse mapping approaches Depending on the system environment and whether the requirements are met,
Different approaches are possible:Application of scoring models/rules for the different personas Use of key questions via trigger emails in a marketing automation environment Assignment after tracking behavioral data in a Customer Data PlatformWhich mapping approaches are promising also depends on the original survey database: Are the respondents your own (and not anonymous) customers or respondents in external data sources (such as WEMF data on consumer behavior)?
This applies all the more if the personas are DB to Data closer together in terms of content and/or the data in the customer base itself is not very variable thematically (e.g. bank transaction or contract data). How can the modeling database be increased? Use of valid persona assignments from quantitative (typology) surveysUse of valid persona,assignments from 'Key Questions' Reverse mapping approaches Depending on the system environment and whether the requirements are met,
Different approaches are possible:Application of scoring models/rules for the different personas Use of key questions via trigger emails in a marketing automation environment Assignment after tracking behavioral data in a Customer Data PlatformWhich mapping approaches are promising also depends on the original survey database: Are the respondents your own (and not anonymous) customers or respondents in external data sources (such as WEMF data on consumer behavior)?