Post by account_disabled on Jan 22, 2024 4:09:24 GMT
Get to know the advergames! Have you ever heard of advergames? Check out our post and learn everything about this practice that can be the solution to create incredible campaigns for your company's clients! Raphael Pires Ene 17, 22 | 9 min read advergaming Games are interactive in nature. They deliver a complex dynamic system based on a set of rules to the players, who, in turn, act and make decisions based on the mechanics established there in their design. It has been this way since Senet, created by the ancient Egyptians and considered the first game in history. Games are basically a multitude of calls to action at their finest: fun, challenging, educational and systemic; and that is precisely where advergames come in.
Advergaming is the practice of using video games to advertise a product or service. Since Johnson & Johnson was developing Tooth Protectors and Mattel released the Kool-Aid Man Middle East Mobile Number List game in 1983 (both for the Atari 2600 console), advertising games were in great shape. Advergames can be games made entirely to fit a theme related to the product, or they can be something a little more subtle, like in-game billboards. In this post we are going to talk about advergames so that you have another platform to think about campaigns for your organization's clients! What are advergames?
Advergaming: How many types are there? When and where to use advergames? How to make good use of digital games in advertising? What are the advantages of investing in advergames? 3 examples of advergames: I assure you that you have heard of them! What are advergames? Advergames are a successful combination of advertising and video games . The term was coined by Anthony Giallourakis in 2000 and first used in Wired magazine in 2001, in the “Jargon Watch” column. It refers to video games that advertise a product, organization or brand. In this sense, advergaming is created around the brand or product, and can be accessed on the company's websites or social networks, or downloaded on computers or smartphones.