Post by account_disabled on Jan 6, 2024 8:30:11 GMT
As the digital landscape makes online learning more appealing to many college-age students, there is increasing pressure for higher ed institutions to up the ante with student recruitment. University College London leverages social media as part of its outreach strategy to promote its curriculum, school faculty, career opportunities, and campus culture. The tweets below are a sample of the type of content they post from promoting a Housing Week event to help find flatmates for the upcoming year to launching a career in data science or artificial intelligence. It's this regularity and quality of content that showcases the university as a place to find support and build toward a successful career. UCL student recrtuiment strategy UCL student recrtuiment strategy This is a great way to reach more people and can exert a major influence on students who are torn between several college options. Which platforms can prove effective for higher education? It’s clear that social media is a big part of people’s lives today, and that influence extends to their research for colleges and schools.
Every platform has unique benefits. LinkedIn and Facebook are great for building Phone Number professional networks with both current students and alumni. Twitter is great for posting trending content or posting in real time. It's also great for news or announcements. Visual platforms are a great way to engage and higher education providers can use Pinterest or Instagram to build their brand image. TikTok, Instagram, and Snapchat are perfect for short video content while YouTube enables institutions to build a fanbase around a dedicated video channel. By focusing on social media stories, which combine short videos, good photos, quirky captions, and popular filters, educators can publish engaging content that prospective students find relatable and easy to access. Social media is now a key part of any educator's digital marketing strategy in order to raise brand awareness, drive student engagement and be an authority that students go to when they require assistance, reassurance, or answers.
The key is to create great content that resonates and curate imagery that showcases your institution best. Also, don't underestimate the power of blogs - from faculty and user-generated from students and alumni - using simple platforms such as WordPress and Medium which can be used to grow your brand through content marketing. This boosts organic search rankings, which may make a big difference when students are researching different college options. Use social media to boost brand awareness & drive enrollments Social media is a powerful tool for any university or college looking to stand out from competitors and engage with prospective and current students. We offer a unique range of industry-validated course content and certification and work with over 40 of the world's leading brands including Google, Facebook & Twitter through our Global Industry Advisory Champions. Learn more to see how we can help you drive