Post by account_disabled on Mar 7, 2024 8:23:50 GMT
The brand image , which corporate storytelling helps to build, is therefore often a sufficient element to guide the consumer in choosing that brand , because he recognizes himself in it, has confidence in it and with that established an affective and emotional bond. This is why companies want and need to tell their stories . woman speaking in public doing business storytelling Advantages and objectives of corporate storytelling So what are the objectives and advantages of corporate storytelling and telling your business or brand? There are advantages that concern the company's relationships with the outside , but also the company internally , therefore in relations with employees and in the Employer Branding processes. Let us analyze them in detail in the following list.
Orient the company and strengthen the corporate culture at Greece Telegram Number Data all levels : from the managerial and administrative ones to the more operational ones, resulting in greater cooperation and corporate coordination and greater motivation, Brand Positioning , contributing to the positioning of the company, using storytelling in corporate communication as a lever of differentiation in positioning, Brand Awareness , increasing and strengthening brand awareness, improving its memory and association with positive values, Brand Trust , obtaining trust by giving a clear definition of what the brand's values are towards all the subjects to whom the company addresses itself more or less directly (customers, employees, partners, institutions, unions, local associations, and all other stakeholders).
Emotional engagement , i.e. involving the target by creating an emotional connection with the customer, Brand Reputation , i.e. eliciting positive considerations and evaluations with respect to the brand, being seen as reliable and safe and therefore orienting all the subjects of the company system towards oneself, in particular consumers and potential employees, Interception of the target segment : declaring one's mission and company values is also a way, as anticipated, to differentiate oneself, therefore finding and addressing a segment of consumers who share the same values as the Brand and who are therefore also more inclined to conversion and loyalty.
Orient the company and strengthen the corporate culture at Greece Telegram Number Data all levels : from the managerial and administrative ones to the more operational ones, resulting in greater cooperation and corporate coordination and greater motivation, Brand Positioning , contributing to the positioning of the company, using storytelling in corporate communication as a lever of differentiation in positioning, Brand Awareness , increasing and strengthening brand awareness, improving its memory and association with positive values, Brand Trust , obtaining trust by giving a clear definition of what the brand's values are towards all the subjects to whom the company addresses itself more or less directly (customers, employees, partners, institutions, unions, local associations, and all other stakeholders).
Emotional engagement , i.e. involving the target by creating an emotional connection with the customer, Brand Reputation , i.e. eliciting positive considerations and evaluations with respect to the brand, being seen as reliable and safe and therefore orienting all the subjects of the company system towards oneself, in particular consumers and potential employees, Interception of the target segment : declaring one's mission and company values is also a way, as anticipated, to differentiate oneself, therefore finding and addressing a segment of consumers who share the same values as the Brand and who are therefore also more inclined to conversion and loyalty.